FTC, California and Utah v. Hims & Hers Health, Inc.
FTC, California (via L.A. County Counsel), and Utah sued July 29, 2026; sixteen ad partners named.
Government enforcement
Regulatory — complaint filed
Regulatory — complaint filed
Timeline
- Filed
- Jul 29, 2026
Status note
Filed July 29, 2026 (N.D. Cal. 3:26-cv-7871) by the FTC, the People of California (via L.A. County Counsel), and Utah’s Division of Consumer Protection; FTC Act and ROSCA claims; company says it will defend.
Exposure
Pages covered
Tracking technologies named
CriteoGoogle Ads / DoubleClickMediaBidsMeta Conversions APIMeta PixelMicrosoft Bing UET / Bing AdsPartnerCentricPebblePostPinterest TagPodsights / Spotify Ad AnalyticsReddit PixelSnap PixelStackAdaptThe Trade DeskTikTok PixelX / Twitter Pixel
Data licensed under CC BY 4.0. Cite as SounderData.com Tracker Litigation Database, September 25, 2026.