HIPAA-Compliant Analytics & Ads,
Without the Risk

Track every visitor, campaign, and conversion while protecting patient privacy. Sounder is a managed service provided by a veteran healthcare marketing company (16 years in the business), not a software startup.

Privacy-Safe Data for GA4, Google Ads, Meta Ads, Microsoft/Bing Ads, LinkedIn and more

Sounder uses server-side analytics to strip PHI and PII before sending the data to the 3rd party systems you want to optimize.

User browses the site

Sounder servers strip PII and PHI

3rd parties receive HIPAA-compliant data

Convert More Patients Without Compromising HIPAA Compliance

Essentially no analytics or advertising platforms are HIPAA-compliant out-of-the-box. Sounder lets you safely use GA4, Google Ads, Meta Ads, Microsoft/Bing Ads, LinkedIn Ads, and more while protecting patient data. We transform your analytics and advertising platforms to give you full attribution without exposing PHI to unauthorized parties, maintaining your marketing capabilities while eliminating compliance risks.

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Get a Free HIPAA Scan

Pricing

Sounder’s pricing is simple and public:

Compliant Analytics

Starting at $935/month

Server-side tagging infrastructure with automated PII/PHI filtering
Cookieless tracking architecture for full analytics & attribution capabilities
Secure server-side storage for conversion attribution data
Small rate increases for high-volume websites
Signed BAA

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Compliance Done For You, Not Software You Manage

We handle the full implementation and ongoing management. Your team just uses the data. Here’s what flows through and what gets blocked:

HIPAA-Compliant Tracking

Traffic sources (organic, paid, referral, social)
Campaign attribution (UTM parameters preserved)
Page views & session duration
Conversion events (form submissions, calls, video plays)
Anonymized geographic location (state-level)
Device category (desktop, mobile, tablet)
User journey & landing page performance

What Sounder Blocks

IP addresses
Precise geolocation (city-level and below)
User agent strings & device fingerprints
Ad click identifiers from reaching GA4 (GCLID, FBCLID, etc.)
Third-party cookie tracking
PHI in URLs, forms, or page content
Search query terms (utm_term)

Core Features of HIPAA Compliant Analytics

Healthcare marketers have had to make compromises with analytics and advertising to maintain HIPAA compliance. With Sounder, you no longer have to compromise.

Clean, Accurate Marketing Attribution

UTM parameters are preserved at the server level, so you can measure and optimize all of your marketing campaigns in GA4 effectively without exposing sensitive user data.

ROI Visibility & Optimization for Ad Campaigns

We send conversions directly to Google Ads, Meta Ads, Microsoft Ads, or other ad platforms from our server to unlock your ability to optimize campaigns and report on ROI.

Custom Event Tracking

Track any user action on your website—clicks, forms, scrolls, doctor searches… anything—in GA4 with custom events, so you can evaluate and report on how your website is serving your constituents.

IP Anonymization

Maintain geographic reporting in GA4 without IP storage. We use fully anonymized location data while your users’ true IP addresses are protected.

First Party Identifiers

Sounder uses our own ITP-resistant, server-set first-party cookies that maintain advertising click identifiers (GCLID, FBCLID, etc.) and user lifetime attribution without relying on third-party cookies.

Server-Side Click ID Storage

Attribution data is stored securely server-side, preserving full conversion attribution without exposing click identifiers to third-party analytics.

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Works Everywhere,
No Matter Your Website Platform

No matter what your site is built on, we configure the same server-level cookie handling for any platform.

We’ve also developed a purpose-built WordPress plugin that sets Safari/ITP-resistant, server-side cookies automatically. No developer time is required.

FAQ

Will Sounder sign a BAA?

Yes, we have a balanced BAA we’ve developed. If you have your own, we will review and redline your BAA, working with you until all parties are satisfied.

Does it matter which CMS our website uses?

No, we work with virtually all CMSs. Our team simply needs Google Tag Manager (GTM) installed on your site, and access given to us. We can work with your team to help make this happen. For sites on WordPress, GTM is still required, but we also have a custom plugin that can be installed to set our first-party cookies that maintain HIPAA compliance while also keeping your attribution safe from Safari’s ITP tracking restrictions.

How is Sounder different from FreshPaint or Ours Privacy?

We’re a managed service with a dedicated team. They’re software platforms you configure yourself. Sounder was developed by a team of marketers who have worked in healthcare since 2008—we are not a software startup.

Is Sounder a software platform we have to learn?

No. There’s no dashboard to log into, no tag manager to figure out, no software to manage. Sounder is a fully managed service. Our team does the technical work; you use the data in GA4 and your ad platforms.

Do we need to involve our web developers?

Only to create a custom subdomain at your domain. Otherwise, Sounder handles the entire implementation — server-side tracking setup, tag manager configuration, and ongoing maintenance. Your dev team doesn’t need to touch anything. For WordPress sites, we install a lightweight plugin. For other platforms, we handle the server-side configuration directly.

What kind of reporting do we get?

We can create custom Looker Studio dashboards built around your specific KPIs, not generic templates. We configure these dashboards based on your needs, and refine them as your needs evolve.

How long from contract signing to being compliant?

Most sites: 4 to 6 weeks. Larger health systems: 8 to 10 weeks.

How do we know our site stays compliant over time?

We can provide ongoing HIPAA monitoring, so if a new form, tag, or third-party script introduces a risk, we catch it. You also get continuous maintenance and optimization of your tracking setup — this isn’t a one-time install.

What if we need changes or have questions?

You get direct access to the Sounder team plus a ticketing system for any non-urgent requests. Adding new conversion events, adjusting dashboards, updating ad platform integrations, whatever comes up.

“They’ve been an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.”
Marketing Director, Hospital & Medical Center

Developed by Healthcare Marketing & Analytics Veterans

For over a decade and a half, our team has helped healthcare organizations grow with groundbreaking SEM campaigns, modern website builds, and advanced analytics. Now, as a Google Certified Partner with deep technical SEO expertise, we’ve elevated healthcare marketing even further with HIPAA-compliant analytics solutions—ensuring patient privacy while maximizing your ROI.