FTC, California and Utah v. Hims & Hers Health, Inc.
FTC, California (via L.A. County Counsel), and Utah sued July 29, 2026; sixteen ad partners named.
Government enforcement
Regulatory — complaint filed
Primary source
Last verified Sep 8, 2026
Regulatory — complaint filed
Primary source
Last verified Sep 8, 2026
The matter
- Matter ID
- SND-0084
- Organization
- Hims & Hers Health
- Location
- National
- Court
- U.S. District Court, N.D. California
- Docket
- 3:26-cv-7871
Timeline
- Filed
- Jul 29, 2026
Status note
Filed July 29, 2026 (N.D. Cal. 3:26-cv-7871) by the FTC, the People of California (via L.A. County Counsel), and Utah’s Division of Consumer Protection; FTC Act and ROSCA claims; company says it will defend.
Exposure
Pages covered Both portal and public site
Tracking technologies named
CriteoGoogle Ads / DoubleClickMediaBidsMeta Conversions APIMeta PixelMicrosoft Bing UET / Bing AdsPartnerCentricPebblePostPinterest TagPodsights / Spotify Ad AnalyticsReddit PixelSnap PixelStackAdaptThe Trade DeskTikTok PixelX / Twitter Pixel
Source
Hunton Firm page
Data licensed under CC BY 4.0. Cite as SounderData.com Tracker Litigation Database, September 11, 2026.